Step-by-step guide
Step 1. Define when the flow is triggered
Trigger the flow when someone subscribes to your list and receives an initial offer. This keeps the reminder aligned with your welcome series.
Step 2. Add a delay
Wait 3–5 days before sending the reminder. This gives subscribers time to engage with your welcome emails and consider the offer.
Pro tip: Align this delay with your discount expiration. For example, if your code is valid for 7 days, send the reminder after 3–5 days to leave enough time to act.
Step 3. Check for purchase
Check whether the subscriber has already made a purchase. If they have, remove them from the flow. If not, continue.
Step 4. Send the reminder email
Follow up with a message that removes friction and brings the original offer back into focus.
Include:
a reminder of the original offer
a clearly visible discount code
selected products or categories
a short supporting message (benefits or proof)
a clear call to action
Step 5. Add another delay
Wait 1–2 days to give subscribers one last window to act.
Step 6. Check again and tag the outcome
Check again whether the subscriber has converted.
If yes, tag them as a customer and remove them from the flow
If no, tag them as not converted and remove them from the flow
Pro tip: To test the monetary value of this flow, be sure to enable the revenue attribution function.