Stage 1: Subscriber ➜ First sale

Price Drop Alert

This workflow helps you re-engage high-intent shoppers who are waiting for a better moment by notifying them when the price drops and giving them a timely reason to complete the purchase.

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Step-by-step guide

Step 1. Define when the flow is triggered


Trigger the flow when a price drops on a product the customer has viewed.

Step 2. Set the conditions for the price drop


Define what qualifies as a meaningful price change and when the message should be sent.


You can base this on:


  • the size of the price drop

  • whether the price drop occurs for one or all product variants

  • how often the product was viewed

  • how recently the customer interacted with it

  • whether the product has already been purchased


This helps you avoid sending notifications that feel irrelevant or too frequent.

Step 3. Create the email

Design the message that will be sent when the price drops.


Include:


  • the product image

  • the previous price

  • the new price

  • a clear call to action


Keep the message simple and focused on the price change.

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