Step-by-step guide
Step 1. Define when the flow is triggered
Trigger the flow when a customer adds products to their cart but doesn’t complete the purchase.
Step 2. Define the abandonment timing
Set how long the system should wait before treating the cart as abandoned.
This timing determines how quickly your first message is sent and should reflect your typical buying cycle.
Step 3. Send the first reminder
Follow up with a message that reminds the customer about the products they left behind and makes it easy to return.
Include:
the abandoned products
a clear call to action
a short, simple message
Step 4. Add a delay
Wait before sending the next message. This gives customers time to return on their own.
Step 5. Send a follow-up message
Continue with a message that addresses hesitation and builds confidence.
Focus on:
product benefits
social proof
reassurance such as shipping or returns
Step 6. Add another delay
Wait again before sending the final message to avoid overwhelming the customer.
Step 7. Send the final reminder
Send a final message to recover remaining carts and encourage action.
You can include:
a stronger call to action
urgency
optionally, a small incentive
Step 8. End the flow
The flow ends after the final message is sent or the purchase is completed.
Pro tip: Keep the sequence short and focused. Two or three messages are usually enough to recover most abandoned carts without creating fatigue.